Introducing Maurice LaCroix
At Secrète Fine Jewelry in Washington, DC, we love our watches, and we’re so excited to welcome Maurice LaCroix to…
For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelégier.
When Desco von Schulthess Company, an internationally operating company, launched its first watch models under the name Maurice Lacroix in 1975, it was able to draw on its long experience and know-how in this industry. Founded in 1889 in Zürich, the company was, since 1946, the precious link between wellknown Swiss watch brands and the rest of the world, especially the Far East.
In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. There, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice Lacroix.
Secrète Fine Jewelry is proud to be the only official Maurice LaCroix authorized retailer in Washington, DC.
Created with Swiss watchmaking expertise and well-crafted precision that customers and watch enthusiasts praise and appreciate, Maurice LaCroix watches are a brand that pushes the boundaries of watchmaking with its commitment to innovative technologies and creative solutions in craftsmanship, design, and durability. The brand embraces a distinctive urban style. Maurice LaCroix watches include styles for daily wear, sports, or formal events, offering excellent value for Swiss luxury timepieces.
Maurice LaCroix watches have been created with uncompromising quality for the last forty years in their state-of-the-art facilities in the Jura mountains of Saignelégier, Switzerland, an area known long renowned for its history of precision watchmaking. By combining traditional watchmaking techniques with modern innovation, the Maurice LaCroix brand embodies all the qualities of fine Swiss watches. With a global reputation for innovative mechanical movements, they create many movements in-house, providing them with greater control over quality.
One of the most popular styles of Maurice LaCroix men’s watches is the Aikon Automatic watch due to its substantial presence on the wrist and its six-arm bezel. Made from stainless steel, it features a sapphire crystal ensuring durability with reliable timekeeping.
Another favorite is the Masterpiece Gravity men’s watch with exposed mechanics, created with silicon components for performance and longevity. Often released in limited editions, Maurice LaCroix Masterpiece Gravity watches are highly sought after by collectors and watch enthusiasts.
Maurice LaCroix women’s watches include the popular Fiaba line’s Moonphase watch featuring a moonphase display. The Les Classiques Collection emphasizes refined, classic design. Many Maurice LaCroix women’s watches feature diamond hour markers or bezels, or Mother of Pearl dials making an elegant statement.
Specific Maurice LaCroix watch models, particularly those from the Masterpiece collection with unique complications or limited editions, may hold their value due to their rarity and desirability among collectors. The condition of the watch, market value, model rarity, and original price can impact its resale value. Well- maintained watches with original parts, documentation, and packaging positively influence resale value. Regular maintenance and servicing records help preserve the value of a watch.
For your convenience, Secrète Fine Jewelry offers maintenance and repair services for Maurice LaCroix watches at our Bethesda, Maryland, and Washington D.C. locations. Our skilled technicians perform the repairs using meticulous attention to detail for reliable and effective results. We’re committed to impeccable craftsmanship and believe all work should stand the test of time. Secrète Fine Jewelry is the only official authorized retailer of Maurice LaCroix watches in the metro Washington D.C. area. We take pride in being able to offer you Maurice LaCroix timepieces, and our ability to repair them when needed, as well as our commitment to unparalleled customer service.
Popular features in the Maurice LaCroix watch collections that set them apart from other brands include interchangeable watch bands, skeletonized dials, chronographs used to measure time, and minimalist designs, blending traditional craftsmanship with contemporary design, appealing to Secrète client’s tastes and preferences.
1607 Connecticut Avenue NW, Washington, DC 20009
(202) 588-7275
Monday-Saturday, 11:00AM to 6:00PM
Sunday, 11:00AM to 4:00PM
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