At Secrète Fine Jewelry in Washington, DC, we love our watches, and we’re so excited to welcome Maurice LaCroix to the collection. Maurice LaCroix is a beautifully made Swiss watch characterized by its innovative styles and well-crafted mechanics.
The Maurice LaCroix Aikon is inspired by iconic 90s designs
With over 40 years of experience behind the name, Maurice LaCroix consistently rises to the occasion of watchmaking. The aptly named Aikon (pronounced “icon”) was introduced in 2016, an updated revamp of their iconic 1990s Calypso model. This year, Maurice LaCroix launched the Aikon Tide, a colorful line of their best-selling watch made from recycled ocean plastic. What’s not to love about classic 90s style and cleaning up the ocean? You can find bold and playful designs in the Maurice LaCroix Eliros collection, or you might gravitate towards the simple and sporty Pontos collection.
Maurice LaCroix made Aikon #Tide using recycled plastic to conserve the oceans.
Other watches in their collection continue to impress. The in-house movements behind the Masterpiece collection go toe-to-toe with the biggest and best in the business with features like retrograde calendars, skeletonized movements with fancy-shaped wheels (turning squares, hearts, and clovers), and “floating” second hands. This versatile watch line has something for everyone, and we’re so excited to have it in our showcases.
This Maurice LaCroix Masterpiece watch with in-house movement showcases the brand’s amazing watchmaking capabilities.
If you’re ready to try Maurice LaCroix, you can find them at Secrète’s DuPont Circle location. As the only Authorized Retailer in the Metro DC area, we’re the exclusive home of this fun, interesting, and beautifully-crafted collection in the DMV.
We love the beautiful colors of the Eliros collection. This forest green is so gorgeous.
Learn more about these amazing watches here or visit our DC store today!
